What types of use cases are perfect for LED Extended Reality Systems?

For product managers and product marketers, Steve Jobs raised the bar on how to launch. Years of grainy photographs on the engineer’s bench have given way to show-women and showmen laying out a needs, benefit journey using happy beautiful people using their product. So, what does this mean for you? If you are a marketer and trying to get the message out to potential customers – “my baby has arrived” will only do so much in today’s crowded communication world. Instead, blending the reality of the product into fielded use cases and examples is the way to strive for.

As an example, auto manufacturers love to show their new car driving on route 1 in California near big sur. Or going thru a narrow forest road in fall. Historically, this has been the c’est la vie for meshing the hardware of a car with the human experience. Unfortunately, the weather there is - - - unpredictable. Camera shots can also be tricky as there often was several chase cars trying to get various angles while the actor’s hair was ‘jussss right’. What a nightmare. Imagine weaving all over the road in sharp corners, cliff drops and pressing deadlines with a nearly one-of-a-kind product prototype and people at risk. 

Turn a page to now – the same wonderful experiential product launch treatment can be achieved in the studio using virtual reality. At much less cost and quicker turnaround. How, you ask?  

LED extended reality systems and Unreal allow you to recreate that same drive on route 1. Using an actual product in studio with actors, you can create the exact set of scenes you want. Weather is always beautiful, lighting is superb, and even the actor’s hair can be blowing in the wind in perfect harmony to the movement of the scene. 

The experimentation during movies such as The Mandalorian, The Batman and the Matrix series have pushed the boundaries with techniques in studio that maximize the technology now available. This is trickling down quickly from film to cinematic video and 4K everything. The results are amazing. 

If you are a marketer, product manager or sales leader, please consider using virtual reality systems for your next soft or hard launch. You will find you have some things to learn, and this will reward you greatly with reaching more customers who “see” the benefits of your baby.